Many years ago (OK, a lot of years ago) Michael Marmur (founder and president of Pinpoint) paid his way through McGill University doing wedding and event photography. After completing his MBA, he began working as a management consultant and abandoned event photography. Years later, in 2001, Michael joined the Toronto Guild for Photographic Art, a well known and respected photography club.

While other club members were shooting birds, bugs and barns, Michael was most interested in people photography. So in December 2002 in Toronto, he set up Special Event Photography, a hobby business to photograph social and corporate events.

Within two years, clients were making double and triple requests for the same dates. Michael began booking other photographers to photograph those events. Special Event Photography handled everything except the actual shooting, which was done by the photographers.

By Spring 2005, this "hobby business" had taken on a life of its own. In May 2005, Michael decided to turn the company into a "real business", which meant he would no longer be one of the photographers, he needed to focus on growing the company and developing the business processes.

Soon the corporate client list was growing exponentially, mostly through referrals. Many of those corporations had several locations and in most cases the photography needs were handled from the head office. These clients were spending significant amounts of money to fly photographers around the country to meet their photography needs. Michael saw this as an unnecessary expense and set to work creating a solution.

In November 2009, Pinpoint National Photography was launched with a sole focus of corporate photography. The company has a network of specialized and reliable photographers in all major Canadian cities and many smaller communities. Assignments are managed in Toronto through account managers who coordinate details and assign the right photographer.